Considering that 2009 was a very unstable year concerning investments, according to several economic analysts, also 2010 has been announced as quite difficult for investors. According to international media agencies researches, such as a Thomson Reuters focus, the trend will be related to an ex ante profitability series of analysis of each economical sector, in order to obtain the best results in Romania.

Investors will be very cautious in the evaluation on the environment where to direct their strategic investments. Prudence is intensified by the problems appeared in countries with a stable economy in the period ex ante crisis, such as Dubai, Greece or Spain. Moreover, investors are likely to be much more selective regarding new investments. According to the feasibility studies that every investor will carry out, companies that could obtain new shares in the market by this situation are the ones with a reduced level of debt and a stable market share.

Other criteria for pondering investments could be geo-economic or regional. Investors are becoming increasingly focused on Eastern Europe, but also on the Asian markets, where countries like China are very stable at the level of taxation.

Regarding Romania, PM Emil Boc, announced that government still intends to support both Romanian and international companies, which will invest in Romania. The Government has launched the mechanism of state guarantees in order to help Romanian economy to overcome the crisis. Such financial support will be granted to car manufacturer Ford Europe, who received from the Romanian State a 320 million euro guarantee, representing 80% of the loan value that the group negotiated with the European Bank for Investments.

Romania is still one of the locations preferred by foreign investors, in comparison with other countries in the region. According to Reuters, Romania holds 15% of the total 46 projects of new branches that should be inaugurated in 2010 in Central and Eastern Europe.

Among the most attractive sectors for foreign investment on the Romanian market, it should be mentioned the sector of consumer goods, which in 2009 has attracted investments for 500 million euro, despite the crisis. The food industry, strong of milk, beverages and meat national production, seems to be the main destination for investors, especially if we consider that market sources announced in 2010 announcing the entry of new multinational brands on the Romanian market. One of the biggest investors in 2009 was Pepsi Americas, which began the work of the major production unit in Europe, located at Dragomiresti. The investment will fund is a 150 million dollars and the new plant will be inaugurated in 2011. Moreover, also in the market for beverages & mineral water segment, the greek investor Jean Valvis started an investment of 12 million euro, which will continue in 2010, aimed for the production unit located at 20 km from Vatra Dornei whose task is the access on Romanian and European market of a new European brand.

From the statistical point of view, data published by BNR pointed out that the current deficit account in the January-September 2009 was fully financed by foreign direct investments.